Privacy Policy

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1. In general
2. Who is responsible for your information
3. What is your information used for
4. On what basis do we process your personal data
5. Who can we share our information with
6. When do we transfer personal data to countries outside the EU
7. How long do we keep information about you
8. What safety precautions are taken
9. What rights do you have
10. Version

1. In general
This Privacy Policy ("Personal Data Policy") describes how By Sarah Lykke collects and processes information about you. The personal data policy applies to personal information that you provide to us in connection with a purchase from By Sarah Lykke, an inquiry regarding one of our products, or which we collect via By Sarah Lykke's website, www.bysarahlykke.dk. By Sarah Lykke is the data controller for your personal information. All inquiries can be made via the contact information listed under point 2.

2. Who is responsible for your information
Responsible for the processing of your personal data:

By Sarah Lykke
Hjallesevej 98, st. tv.
5230 Odense M
CVR no .: DK40808760
Mail: bysarahlykke@hotmail.com

3. What is your information used for
We process your personal information for the following purposes:

In order for us to deliver the products you have ordered and otherwise fulfill our agreement with you, including to be able to manage your rights to return and advertise, and to be able to contact you if necessary regarding relevant information about the product you have purchased.

We can also process information about your purchases in order to comply with legal requirements, any legal requirements that have arisen, bookkeeping and accounting. When buying on www.bysarahlykke.dk the IP address is collected for the purpose of safeguarding our interest in being able to prevent fraud.

Surveys, statistics and analyzes to optimize the user experience and www.bysarahlykke.dk’s function, as well as carry out targeted marketing, including retargeting via e.g. Facebook and Google. This processing of information is necessary for us to improve www.bysarahlykke.dk, as well as show you relevant offers.

Communication with you in connection with the provision of our services, including being able to deliver newsletters to you.

Please note that the submission of personal data may be necessary in connection with the conclusion of a contract, or a requirement that must be met in order to enter into a contract. In these situations, we will not be able to offer you our products and services unless you provide us with the required information.

4. On what basis do we process your personal information
Our processing of personal data is always based on a legal basis. We may process your personal information on the following basis:

1. Your express consent
The processing is necessary in order to fulfill a contract to which you are a party, or for the purpose of implementing measures taken at your request prior to the conclusion of a contract. It can e.g. be when you shop on our website
The processing is necessary to fulfill a legal obligation incumbent on By Sarah Lykke, e.g. storage of transaction information in accordance with the Accounting Act
4. The processing is necessary for By Sarah Lykke or a third party to pursue a legitimate interest. Legitimate interests may constitute:
5. Continuous improvement of products, services, shopping experience and technologies
6. To target our social media marketing and communication with you according to your preferences.

5. Who can we share your information with
We can share information about you with:

Our partners e.g. delivery information for carriers who deliver the purchased goods to you. It may be partners for the provision of IT services (data processors) who process information on our behalf. We use external partners for, among other things, technical operation of systems and improvements of www.bysarahlykke.dk, sending out newsletters, as well as targeted marketing, including retargeting. These companies are data processors and under our instruction and process data for which we are data responsible.

Analytics and segmentation platforms such as Google Analytics, Facebook Business Manager or Google Adwords.

Public authorities, if required by law.

Warning registers that identify risky transactions for the purpose of combating (organized) online fraud.

6. When do we transfer personal data to countries outside the EU / EEA
Your personal data may be processed by data processors located outside the EU / EEA.

Some of these data processors e.g. Google Analytics, Facebook and Mailchimp are established in the United States. The necessary guarantees for the transfer of information to the United States are secured through the certification of data processors under the EU-U.S. Privacy Shield, cf. EU Personal Data Regulation Art. 45. To the extent that we use data processors other than those established outside the EU, this will always be done subject to valid transfer guarantees.

7. How long do we keep your information
By Sarah Lykke regularly deletes information about inactive customers, and only stores your information for as long as it is necessary to fulfill the purpose for which it was originally collected. The information we have collected in connection with your subscription to our newsletter will be deleted when your consent to the newsletter is withdrawn, unless we have another basis for processing the information, cf. section 4.

Transaction information is stored for 6 years as a result of the Accounting Act.

8. What security measures have we taken
At By Sarah Lykke, we do our best to take good care of your personal information.

We secure your personal information through both technical and organizational security measures in order to protect your information against unauthorized access, tampering, destruction / deletion or loss of information.

9. What rights do you have
As a customer of By Sarah Lykke, you as a registered customer have the right to exercise the following rights:

Insight and correction of your information on www.bysarahlykke.dk
Deletion on request
Data portability, ie. that you can, upon request, receive the information you have provided to By Sarah Lykke in a structured, ordinary and machine-readable format
Opportunity to withdraw your consent

As a customer of By Sarah Lykke, you have the right to inspect and correct your information at any time, just as you have the opportunity to withdraw your consent to the processing of personal data. You can at any time request to have your personal information at By Sarah Lykke deleted. Your information will be deleted at your request if one of the following criteria applies;
You withdraw your consent (if your consent formed the basis for the treatment),
The information turns out to be incorrect or no longer necessary to fulfill the purpose for which it was collected.
The exercise of your rights may be subject to conditions and restrictions, and will largely depend on the specific treatment situation.
If you believe that By Sarah Lykke is processing your personal information illegally, you have the opportunity to lodge a complaint with the Danish Data Protection Authority.

10. Version This Privacy Policy will be updated over time due to changing legal, technical or business developments. We therefore encourage you to review this page regularly. Updated June 1, 2020